Creating a Google AdWords Campaign

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

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Learning Objectives:
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- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether you will write your own ads or enlist help

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Other Related Courses:
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- Marketing and Sales
- Basic Internet Marketing
- Marketing with Social Media
- Branding – Creating and Managing Your Corporate Brand
- Building a Brand on Social Media
- Communications for Small Business Owners
- Marketing for Small Businesses
- Writing for the Web
- Basic Internet Marketing
- Marketing with Social Media
- Building a Brand on Social Media
- Writing for the Web

>For Complimentary Courses
see following categories:
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