Writing for the Web

This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed.

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Learning Objectives:
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- Apply engaging techniques that draw readers to web pages
- Plan what to write to reflect your web hierarchy
- Create engaging content, including catchy headlines
- Enhance your writing with other forms of media
- Make your writing accessible to a variety of readers

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Other Related Courses:
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- Basic Internet Marketing
- Marketing with Social Media
- Building a Brand on Social Media
- Creating a Google AdWords Campaign
- Marketing and Sales
- Basic Internet Marketing
- Marketing with Social Media
- Branding – Creating and Managing Your Corporate Brand
- Building a Brand on Social Media
- Communications for Small Business Owners
- Creating a Google AdWords Campaign
- Marketing for Small Businesses
- Research Skills
- Business Writing That Works
- Advanced Writing Skills
- Conducting Accurate Internet Research
- Writing a Business Plan
- Writing Reports and Proposals

>For Complimentary Courses
see following categories:
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  1. Internet Marketing Courses
  2. Marketing Courses
  3. Writing and Research Courses

Take this online course now
only $199.00
or redeem voucher

Course Details

People don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.

Modules:

  1. Course Overview
  2. Getting to Know the Web
  3. Tips on Creating a Site Hierarchy
  4. Creating Your Content
  5. Testing the Waters
  6. Deciding What’s Fit to Print
  7. Adding Audio and Video to Your Content
  8. Getting Your Content Noticed
  9. Personal Action Plan
  10. Recommended Reading List
  11. Post-Course Assessment

Course Features
  • 240 minutes
  • Mobile Friendly
  • Mac & PC Compatible
  • Quizzes
  • Reports
  • Easy to Use
  • Accessible

mLearning-Friendly

Desktop, mobile, and tablet access.

Switch devices without ever losing your place!

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