Branding: Creating and Managing Your Corporate Brand

This course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

>#
Learning Objectives:
>
- Define what a brand is (particularly a strong brand) and what branding is about
- Define various types of brand architecture and brand extension
- Identify your brand’s products, the features of those products, and their values
- Write a mission, vision, and style statement for a brand
- Describe the basics of positioning a brand
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
- Effectively plan an internal and external brand launch
- Monitor and evaluate your brand, and understand how to respond to the results

>#
Other Related Courses:
>#
- Marketing and Sales
- Basic Internet Marketing
- Marketing with Social Media
- Building a Brand on Social Media
- Communications for Small Business Owners
- Creating a Google AdWords Campaign
- Marketing for Small Businesses
- Writing for the Web

>For Complimentary Course
see following category:
>#