Marketing with Social Media

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

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Learning Objectives:
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- Describe the value of social media to your marketing plan
- Create and launch a social media marketing plan
- Select the right resources for a social media marketing team
- Define how to use social media to build an internal community
- Use metrics to measure the impact of a social media plan
- Manage difficult social media situations
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
- Decide whether a blog adds value to a social media plan
- Speak about specialty sites and social medial management tools
- Stay on top of social media trends and adjust your plan as the online world evolves

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Other Related Courses:
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- Basic Internet Marketing
- Building a Brand on Social Media
- Creating a Google AdWords Campaign
- Writing for the Web
- Marketing and Sales
- Basic Internet Marketing
- Branding – Creating and Managing Your Corporate Brand
- Building a Brand on Social Media
- Communications for Small Business Owners
- Creating a Google AdWords Campaign
- Marketing for Small Businesses
- Writing for the Web

>For Complimentary Courses
see following categories:
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  1. Internet Marketing Courses
  2. Marketing Courses

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Course Details

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

Modules:

  1. Course Overview
  2. Getting Started
  3. Understanding the Marketing Mix
  4. Developing a Social Media Plan
  5. Building Your Social Media Team
  6. Using Social Media to Build Internal Communities
  7. Analyzing Your Impact with Metrics
  8. Keeping on Top of the Trends
  9. Damage Control
  10. Using Facebook
  11. Using LinkedIn
  12. Using Twitter
  13. Building a Blog
  14. Using Specialty Sites
  15. Using Social Media Management Tools
  16. Launching Your Plan
  17. Personal Action Plan
  18. Recommended Reading List
  19. Post-Course Assessment

Course Features
  • 240 minutes
  • Mobile Friendly
  • Mac & PC Compatible
  • Quizzes
  • Reports
  • Easy to Use
  • Accessible

mLearning-Friendly

Desktop, mobile, and tablet access.

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