In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
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Learning Objectives:
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- Describe the value of social media to your marketing plan
- Create and launch a social media marketing plan
- Select the right resources for a social media marketing team
- Define how to use social media to build an internal community
- Use metrics to measure the impact of a social media plan
- Manage difficult social media situations
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
- Decide whether a blog adds value to a social media plan
- Speak about specialty sites and social medial management tools
- Stay on top of social media trends and adjust your plan as the online world evolves
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Other Related Courses:
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- Basic Internet Marketing
- Building a Brand on Social Media
- Creating a Google AdWords Campaign
- Writing for the Web
- Marketing and Sales
- Basic Internet Marketing
- Branding – Creating and Managing Your Corporate Brand
- Building a Brand on Social Media
- Communications for Small Business Owners
- Creating a Google AdWords Campaign
- Marketing for Small Businesses
- Writing for the Web
>For Complimentary Courses
see following categories:
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Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
Desktop, mobile, and tablet access.
Switch devices without ever losing your place!