Building a Brand on Social Media

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

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Learning Objectives:
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- Define terms related to social media branding
- Create a strategy for your social media brand
- Describe various social media platforms and identify what platforms fit your brand
- Communicate effectively over social media
- Deal with negative feedback and criticism
- Create a social media playbook to guide brand ambassadors
- Evaluate your brand strength and revise your strategy

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Other Related Courses:
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- Marketing and Sales
- Basic Internet Marketing
- Marketing with Social Media
- Branding – Creating and Managing Your Corporate Brand
- Communications for Small Business Owners
- Creating a Google AdWords Campaign
- Marketing for Small Businesses
- Writing for the Web

>For Complimentary Courses
see following categories:
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  1. Marketing Courses
  2. Internet Marketing Courses

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Course Details

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

Modules:

  1. Course Overview
  2. Defining the Terms
  3. Building Your Social Media Branding Strategy
  4. Identifying Your Social Media Audience
  5. The Key Social Media Platforms
  6. Creating Brand-Focused Messages
  7. Building Customer Trust
  8. Developing a Communication Strategy
  9. Reviewing and Revising
  10. Personal Action Plan
  11. Recommended Reading List
  12. Post-Course Assessment

Course Features
  • 180 minutes
  • Mobile Friendly
  • Mac & PC Compatible
  • Quizzes
  • Reports
  • Easy to Use
  • Accessible

mLearning-Friendly

Desktop, mobile, and tablet access.

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