Entrepreneurship 101

In this course, you’ll learn the basics of entrepreneurship. You will learn how to find and evaluate business ideas, flesh out those ideas by developing value propositions and financial projections, consider your ownership options, prepare the appropriate documents (including a business plan, pitch deck, and white papers), and gather funding for your business. You’ll also learn the steps of developing, testing, marketing, and launching a product or service. To wrap things up, you’ll learn how to grow your business and become an entrepreneurial leader.

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Learning Objectives:
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  • Identify the traits of an entrepreneur and assess your own entrepreneurial capabilities
  • Outline and evaluate a business idea
  • Develop a product idea
  • Identify your target market and customers
  • Develop your value proposition
  • Understand different types of business ownership and structures
  • Evaluate franchising and business purchasing opportunities
  • Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
  • Create financial projections for your business
  • Identify where to find business funding
  • Create a product development plan, marketing plan, and sales strategy
  • Identify ways to protect your intellectual property
  • Describe effective ways to brand your product
  • Choose the right location for your business
  • Launch and grow your business
  • Demonstrate the behaviors of an entrepreneurial leader
  • Find appropriate resources to help you on your journey

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Other Related Courses:
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- Basic Business Management – Boot Camp for Business Owners
- Building a Consulting Business
- Building an Online Business
- Communications for Small Business Owners
- E-Commerce Management
- Global Business Strategies
- Intrapreneurship
- Kickstarting Your Business with Crowdsourcing
- Marketing for Small Businesses
- Public Relations Boot Camp
- Strategic Planning
- Writing a Business Plan

>For Complimentary Course
see following category:
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  1. Entrepreneurship and Small Business Courses

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Course Details

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business. You can, too, with this introductory entrepreneurship course.

Modules:

  1. Course Overview
  2. What It Takes to Make It
  3. Resources to Consider
  4. Laying the Groundwork
  5. Building On Your Business Idea
  6. Business Ownership Options
  7. Key Documents to Prepare
  8. Gathering Funding
  9. Developing Your Product
  10. Creating a Sales and Marketing Strategy
  11. Branding 101
  12. Setting Up Your Office
  13. Launching the Business
  14. Keeping the Business Moving
  15. Being an Entrepreneurial Leader
  16. Personal Action Plan
  17. Recommended Reading List
  18. Post-Course Assessment

Course Features
  • 360 minutes
  • Mobile Friendly
  • Mac & PC Compatible
  • Quizzes
  • Reports
  • Easy to Use
  • Accessible

mLearning-Friendly

Desktop, mobile, and tablet access.

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