CRM: An Introduction to Customer Relationship Management
This course will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.
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Learning Objectives:
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- Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line
- Analyze the different components of a CRM plan
- Develop a checklist for readiness and success in CRM
- Describe how CRM creates value for organizations and customers
- Consider developmental roles that have the greatest impact on CRM
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Other Related Courses:
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- Body Language - Reading Body Language as a Sales Tool
- Building Relationships for Success in Sales
- Call Center Training - Sales and Customer Service Training for Call Center Agents
- Dynamite Sales Presentations
- Negotiating for Results
- Networking for Success
- Overcoming Objections to Nail the Sale
- Prospecting for Leads Like a Pro
- Selling Smarter
- Telemarketing - Using the Telephone as a Sales Tool
>For Complimentary Course
see following category:
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1. Sales Training
Course Details
Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?
Modules:
- Course Overview
- Customer Relationship Management
- What CRM Is and Who It Serves
- Checklist for Success
- Requirement Driven Product Selection
- Considerations in Tool Selection
- Strategies for Customer Retention
- Building the Future
- Homegrown vs. Application Service Provider
- The Development Team
- Evaluating and Reviewing Your Program
- Personal Action Plan
- Recommended Reading List
- Post-Course Assessment
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180 minutes
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Mobile Friendly
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Mac & PC Compatible
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Quizzes
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Reports
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Easy to Use
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Accessible
mLearning-Friendly
Desktop, mobile, and tablet access.
Switch devices without ever losing your place!
